SEO Copywriting: 17 Powerful Secrets (Updated for 2017)
Knowing Search engine optimization is great.
Knowing Copywriting is excellent.
But When you're able to do BOTH?
That is When you can slap an "S" on your chest...
...since You'll be unstoppable.
And Today I have something which will make you feel like you have SEO superpowers:
17 Insanely actionable SEO copywriting ideas that you could use right now.
Notice: This post was initially published in 2015. I recently gave it a much needed upgrade. Additionally, I added a lot of new tips I discovered. Enjoy!
When Someone lands on your site from an internet search engine, just two things can happen:
They Either leave right away...
...or They stick around.
And When people stick on your own webpage like superglue, Google thinks:
"This Is a fantastic page. Let us give it a rankings boost."
But If people leave your website like a sinking boat...
That's If Google drops you like a rock.
The bottom line?
If You want higher positions, you NEED to keep people on your site.
How? Bucket Brigades.
Bucket Brigades are words and phrases that keep folks on your webpage.
For Case in point:
You May notice that I often use short paragraphs which end in a colon, like this:
That is a Bucket Brigade.
However, What are Bucket Brigades, exactly?
Bucket Brigades are an old school copywriting tactic that were originally designed to help keep people reading revenue letters.
I've Adapted Bucket Brigades for SEO content and the outcomes are, well, mad.
In Reality, here is Backlinko's average time on webpage:
Yes, That's 4 minutes.
A Great chunk of the above-average Time Page is due to the simple fact I sprinkle Bucket Brigades into each post.
Now It is time for me to explain to you how you can utilize Bucket Brigades to boost your Time Page:
First, Locate a place on your content where a person's likely to hit their browser's "back" button...
...and Add a Bucket Brigade.
Start Together with your intro.
Here's An instance where I utilized two Bucket Brigades within my intro:
(By The manner, the Time On Page for that article is over 5 minutes):
You Also want to use Bucket Brigades in the middle of your content.
Bottom Line: whenever you've got a section where someone may get bored and leave, add a Bucket Brigade.
You Can create your personal Bucket Brigades...or you can use these tried-and-true Bucket Brigade classics:
And -- bada bing, bada boom -- you are set.
...and You are prepared for secret #4.
Bold promise? Definitely.
But Stay with me.
What's The big key I am speaking about?
Create Your own keywords.
I'll explain.
If You search for your brand in Google, you probably rank #1.
You Might not have thought about it, but your brand is a keyword...
...a Keyword which you rank #1 for.
However, why stop there?
You Can create boatloads of additional organic traffic when you also brand your techniques and strategies.
For Case in point:
You've Probably heard about The Skyscraper Technique, my 3-step formula for getting more organic visitors to your site.
Because I branded my approach "The Skyscraper Technique" I now have a pipeline of additional visitors coming to my website everyday.
In Fact, according to Google Search Console, the keyword "Skyscraper Technique" gets 1,093 searches each month:
Because I rank #1 for that keyword (and appear in the response box) , I get the lion's share of these 1,103 clicks:
